Appel & Ei is a secondhand retail chain with 22 stores in the Netherlands.

Majestic Accessories approached the secondhand retailer for a partnership as we got inspired by how they managed to make secondhand fun and fashionable. By breaking the typical stigmas -like unhygenic and being out of fashion-, they managed to attract a new consumer group.

We as Majestic Accessories share and support the ideology of making secondhand fashion the new norm among fashion consumers. We are proud to be their private label jewelry supplier to contribute to their branding of sustainable fashion purchases.